Design Director / Product Designer
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data pharmer

DataPharmer is a new application that provides pharmacists, researchers and analysts with a comprehensive resource tool to conduct more thorough investigations, increase the health and safety of patients, reduce excessive expenses, and integrate actionable data throughout your organization.

The purpose is to make sure professionals have access to high value tools that maximize productivity and increase efficiencies with an intuitive, yet data rich experience.

 

The following journey map and personas were based off qualitative research interviews from 26 participants in a variety of professional roles. These interviews were followed up with an observation study to make sure “what people say” versus “what people do” was actually true.

We validated this research with usability tests to insure our prototype accomplished the job.

my role: Interviews, Journey map, Personas, User flows, Prototypes, Usability tests

 
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Primary touch points

 

The diagram below shows the amount of effort nurses had to exert to get a particular job done. Then we compared month to month to see if time-invested and degree-of-difficulty had changed. This would help pin point anomalies and inconsistencies.

 
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Personas

We condensed down all of our psychographic and demographic data, motivations, beliefs, and insights into a summarized persona “card” to give us an easy to understand, at-a-glance snapshot.

 
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Wireframes

 

 

 

Prototypes

Based on the above research, which incorporated valuable input from key stakeholders and quickly evolved into early-stage prototypes.

 
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Testing

This led to the first user task and functionality test, which provided valuable feedback about the prototype, behavior details, and if we were satisfying user needs. The results were used to refine the product.

 
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